Why would you combine beer and mental health?

Some might think it's an unlikely partnership, which is fair. This isn't a combination you see promoted often, but we see that as an opportunity to bring the conversation about mental health into spaces that it wasn't in before.

We seek to meet people where they're at, and for some, that means we need to meet them at the bar they visit when they've had a tough day and don't know where else to turn for comfort. Some people aren't as open or comfortable speaking to a therapist or counselor. Starting the conversation at breweries can be a safe space for some to open up about what might be going on in their lives.

Do mental health conversations have a place in breweries?

Yes! Mental health conversations belong in every industry, community, and space. Everyone has mental health, and some people need more support. By breaking down the stigma around mental health conversations, we can work to make sure that resources are available to those who need them when they need them.

How can beer and mental health come together when so many struggle with addiction and abuse?

In the pursuit of destigmatizing mental health, we must acknowledge that ALL stories about mental health challenges are valid and deserving of recognition. Alcohol plays a part in many people's stories, and to simply ignore that side of one's struggle would be to ignore part of who they are.

What about people who choose to be sober?

We support you! We're glad that you are making the choice that is best for you and your mental health.

Breweries can also choose to brew a non-alcoholic version. This campaign is NOT meant to encourage people to consume alcohol if they choose not to.

This campaign is meant to bring conversation about mental health into breweries and to their communities so they can all have access to mental health resources.